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After 7 years SumoMe.com acquired the domain name Sumo.com. Zain Din director of marketing, gave us details:

We started to pursue the name on 4/3/2010 to improve brand value, recruiting, and to be the de facto Sumo brand. Noah was one of the first employees at Facebook (experienced TheFacebook.com > Facebook.com transition) and Mint (experienced the MyMint.com > Mint.com transition), so he is no stranger to the value of a strong domain.

SEE ALSO: Rightside and Donuts Signed Multi-Year Extension agreement of its New gTLD Registry

It has taken nearly 7 years to acquire it. Initially the owners were unresponsive, so we found an intro through a mutual contact on LinkedIn. Conversations were ongoing, but the owners would stop responding for months on end and turn down strong offers for the domain. We even hired 3 brokers to help push this through, but none were able to get the owners to budge.

We purchased sumo.ly and sumos.com, but didn’t want to settle for second best and Noah kept persisting over the years. Ultimately, he offered them $1.5MM and a strict deadline to motivate them to close.

Hopefully they will send the proper documentation to Ron at DNJournal and get the sale documented on the all time sales list.

SumoMe now Sumo.com is an app store for websites.

ref: thedomains.com

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