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Tesla Motors (NASDAQ:TSLA) has finally acquired the Tesla.com domain name. It is now forwarding Tesla.com to TeslaMotors.com.
The domain name was registered in 1992, well before the company was formed. The earliest whois record at DomainTools shows that the same person has owned the domain name since at least 2002, and may have been the original registrant.
The domain name was registered to Stu Grossman of SG Consulting in California. (I will call him at a reasonable hour California time to inquire.)
In 2005, domain name attorney John Berryhill helped Grossman defend his domain name in a UDRP, brought by an entirely different company named Tesla.
It has long been a question on many Tesla enthusiasts’ minds: when would the company acquire the Tesla.com domain name? It became more important when Tesla announced it was expanding beyond autos and into home batteries with its Tesla Powerwall. TeslaMotors.com doesn’t make much sense for selling non-motors batteries.
As someone who frequently visits the Tesla website, I can attest that I still type in Tesla.com by accident quite often.
The updated Tesla whois record is below, which shows Tesla’s brand protection registrar MarkMonitor and its DNStination company as the owner:
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